About Us

Jessie's journey into entrepreneurship began at a remarkably young age. At just 12 years old, while in 7th grade, she launched Charmed By Jessie and set up its own Instagram account to showcase her creations. What started as a simple hobby blossomed into a full-fledged business, driven by her passion for beading and her desire to make a difference in the lives of others.

Even amidst the challenges brought by the Covid-19 pandemic during her 8th-grade year, Jessie's business flourished. With more time on her hands due to lockdowns and remote learning, she poured herself into her craft and expanded her reach through social media. The adversity she faced, including the loss of her grandfather to the virus, only fueled her determination to use her talents for good.

Through her dedication to Charmed By Jessie and her impactful fundraising initiatives, Jessie's efforts caught the attention of local media outlets. Her story and mission were featured on 6abc and South Jersey Magazine, providing her with platforms to reach wider audiences. These media appearances not only validated Jessie's hard work but also encouraged her to continue using her platform for good. By leveraging her growing visibility, she aimed to inspire others to pursue their passions and make meaningful contributions to their communities.

Among Jessie's many goals was a deep-seated desire to collaborate and showcase her creations alongside renowned brands. One such dream was to participate in trunk shows with LoveShackFancy, a brand she deeply admired for its whimsical aesthetic and dedication to craftsmanship.

For Jessie, the prospect of sharing space with LoveShackFancy was more than just a business opportunity; it was a culmination of her passion and dedication. She envisioned her handmade creations complementing LoveShackFancy's ethereal designs, creating a harmonious blend of styles that would captivate audiences.

After years of hard work and unwavering determination, Jessie's dream finally became a reality. She secured a partnership with LoveShackFancy and participated in trunk shows, where her unique creations garnered attention alongside the brand's signature pieces. It was a moment of triumph for Jessie, affirming her belief in the power of dreams and the rewards of perseverance.

The collaboration with LoveShackFancy not only elevated Jessie's business to new heights but also served as a testament to the limitless possibilities that await those who dare to dream. With each bead meticulously strung and each design lovingly crafted, Jessie continued to pave her own path in the world of entrepreneurship, fueled by her passion, resilience, and unwavering belief in the power of her dreams.